Wizz Air Launches ‘All You Can Fly’ Subscription Amidst Criticism
Budget airline Wizz Air has introduced a new ‘all you can fly’ subscription service, offering unlimited flights for an annual fee of €499 (£428; $549). This subscription model, which mirrors similar schemes by US-based Frontier Airlines and Malaysia’s AirAsia, is aimed at boosting customer engagement and loyalty.
The subscription deal, available at a discounted price until August 16, will then increase to €599. Starting in September, subscribers can book flights to destinations across Europe, North Africa, the Middle East, and Asia. The subscription requires a minimum three-day advance booking and includes a flat fee of €9.99 per flight.
Wizz Air has announced that it will offer 10,000 subscriptions, distributed across its operating airports. However, potential customers have reported issues with availability, with some ‘airport of preference’ options already showing as sold out on the company’s website. The site includes a notice stating, “In the case that you are unable to select your preferred airport, please note that the limit has been reached and Wizz Air is unfortunately unable to offer you a Wizz All You Can Fly membership at this time.”
The subscription service comes amidst ongoing criticism of Wizz Air’s performance. The airline has faced scrutiny in the UK for poor customer service and frequent flight delays. According to recent data, Wizz Air was named the worst airline for UK flight delays for the third consecutive year, with an average delay of 31 minutes for departures from UK airports. Additionally, the consumer group Which? has labeled Wizz Air as the worst performer in customer service.
In June, Wizz Air was fined €770,000 by Hungary’s competition authority for misleading communications, including the promotion of more expensive travel packages. The airline has contested the fine, asserting that it “questions the legality of the fine, disagrees with its reasoning, and is taking legal action.”
Further compounding its challenges, Wizz Air reported a 44% drop in first-quarter operating profit this August and revised its annual profit forecast downward. Despite these issues, the airline is betting that its new subscription model will attract budget-conscious travelers and provide a boost to its struggling business.
As Wizz Air navigates these hurdles, the success of its ‘all you can fly’ subscription service will likely be closely watched by both consumers and industry analysts.
Travel
Discover Europe’s Most Unique Folk Festivals: Tradition and Fire
Europe is home to some of the world’s most fascinating folk festivals, steeped in centuries-old traditions and customs. These festivals, often overlooked in favor of more mainstream celebrations, offer an immersive experience into local culture, folklore, and community spirit. From ancient pagan rituals to modernized folk practices, these events provide a glimpse into Europe’s rich cultural heritage.
Surva: Bulgaria’s Ancient Festival to Banish Evil
In the heart of Bulgaria, the Surva Festival, held in early January, celebrates a tradition that dates back thousands of years. The festival, particularly vibrant in the town of Pernik, is marked by the ‘kukeri’—dancers dressed in intimidating animal masks, fur suits, and bells, who parade through the streets to drive away evil spirits and usher in good health and fortune for the year. The festival, recognized by UNESCO, includes torch-lit processions, singing, and dancing. The International Festival of the Masked Games, held during the last weekend of January in Pernik, further showcases this centuries-old ritual through grand parades and competitions.
San Antón Festival: Fire and Blessings in Andalusia
From January 16 to 18, Andalusia’s villages come alive with the San Antón Festival, celebrating Saint Anthony, the patron saint of animals. Rooted in 800 years of tradition, the festival features bonfires, folk dances, and a quirky ritual of blessing pets, from dogs to hamsters. The festival’s origins trace back to the 13th century when farmers believed that burning olive branches and baskets could protect their animals and crops from pests. Today, locals gather to celebrate with music, food, and dancing around the fires, while pet owners have their animals blessed in local churches. The festival, which spans multiple Andalusian towns, includes a unique 10-kilometer night run in Jaén.
Up Helly Aa: Scotland’s Viking Fire Festival
One of Europe’s youngest and most electrifying festivals, Up Helly Aa, takes place on the last Tuesday of January in Lerwick on Scotland’s Shetland Islands. Celebrating the island’s Viking heritage, the festival features a torch-lit procession, where participants dressed in Viking costumes march through the streets before setting fire to a replica Viking longship. The festival, which began in the 18th century and formalized in 1870, now includes parades, feasts, and even the participation of women and girls in the traditionally male-dominated torchlit procession.
Dragobete: Romania’s Day of Love
For a more authentic celebration of love, Romania’s Dragobete festival, held on February 24, offers a unique alternative to Valentine’s Day. Rooted in ancient Romanian folklore, Dragobete is the son of Baba Dochia and the Dacian god of love. During the festival, young people gather to pick spring flowers, with wild strawberries considered especially lucky. In a charming tradition, boys chase girls who run back to the village, and if a connection is made, they kiss to signify their love. Engaged couples often emerge from the festival, but singles can also enjoy cultural events and performances across cities like Bucharest.
Sechseläuten: Zurich’s Fiery Farewell to Winter
Europe’s winter festivals often center around fire, and Zurich’s Sechseläuten on the third Monday of April is a spectacular example. The festival marks the unofficial end of winter, with guilds parading through the city, culminating in the burning of the Böögg, a snowman-like figure stuffed with explosives. The tradition holds that the faster the fire reaches the Böögg’s head and causes it to explode, the better the coming summer will be. This fiery ritual, which draws crowds from all over, symbolizes the city’s hope for warmth and good fortune in the months to come.
From ancient rituals to modern celebrations, these festivals offer a deep dive into Europe’s diverse traditions and the timeless spirit of community.
Travel
Barcelona Pushes Back on Overtourism with New Measures for 2025
Barcelona, Spain’s most visited city, is taking decisive action to tackle overtourism, which has caused mounting tensions between locals and tourists. With over 15 million annual visitors drawn by its iconic architecture, vibrant culture, and seaside location, the city has introduced a series of measures to prioritize residents’ quality of life and promote sustainable tourism.
Crackdown on Short-Term Rentals
In June, Barcelona’s City Council announced a bold plan to phase out tourist flat licenses by 2028, aiming to alleviate the city’s housing crisis. Although no new licenses have been issued since 2014, the nearly 10,000 existing units have kept rent prices high for locals.
“We want to guarantee the right to live in Barcelona,” said Mayor Jaume Collboni, emphasizing the need for housing reform.
However, the tourism industry has pushed back. The Barcelona Association of Tourist Apartments warned that restricting licenses could drive up illegal rentals and hurt the city’s tourism-dependent economy. Legal challenges have also emerged, with the European Holiday Home Association filing a complaint with the European Commission, arguing that the plan violates service provision laws.
Protests and Rising Tensions
Protests against overtourism reached a boiling point in July, with thousands of locals chanting “tourists go home” and symbolically shutting down hotels and restaurants. Activists, like Martí Cusó of the Association of Neighbours of the Gothic Quarter, called for a shift toward an economic model less reliant on mass tourism.
In November, further demonstrations against high rents highlighted overtourism as a contributing factor, reflecting deep frustration among residents.
Tourist Tax and Transportation Measures
Barcelona has also increased its tourist tax, which funds infrastructure, cleaning, and security. By October, the levy rose to €7.50 per night for guests in luxury accommodations, marking a push for “quality tourism.”
Transportation changes were also implemented. The city council removed the overcrowded Route 116 bus from Google Maps to prioritize local access and announced plans to quadruple parking fees for tourist buses around landmarks like the Sagrada Família.
Looking Ahead to 2025
Despite the challenges, Barcelona’s Tourism Consortium remains optimistic. A spokesperson assured that the city remains welcoming and sustainable, emphasizing collaboration between residents and visitors.
While new regulations, such as doubling ticket prices for Park Güell, are being considered, officials believe a balance can be struck. Barcelona aims to foster responsible tourism by encouraging cultural experiences, sustainable transport, and respect for public spaces.
With its blend of innovation and tradition, Barcelona is determined to redefine its tourism model, ensuring a harmonious coexistence between locals and visitors.
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