Study Shows Online Images Fuel Gender Bias as Visual Consumption Skyrockets
A new study highlights how the deluge of online images may be subtly shaping our perceptions, revealing that search engine imagery is reinforcing gender stereotypes in a way that text-based searches do not. As more than 6 hours a day is spent online on average, visual input from social media feeds, websites, and digital ads contributes to a cycle that may be increasing implicit biases in society.
The recent research analyzed image search results for various occupations on platforms like Google, Wikipedia, and IMDb. It found that images were overwhelmingly gendered, particularly in fields historically viewed as male- or female-dominated. For example, searches for “heart surgeon,” “investment banker,” or “developer” predominantly returned images of men, while terms like “housekeeper” and “nurse practitioner” were associated almost exclusively with women.
The study went beyond just measuring bias in search results. Researchers conducted an experiment where 423 U.S. participants used Google to search for occupations, with some participants receiving visual representations through Google Images while others used text-based Google News searches. Those exposed to image results displayed a marked increase in implicit gender biases, as measured by a standard association test, even days after the experiment. The findings highlight the impact of image-heavy platforms like Instagram and TikTok in normalizing biased visuals, raising concerns that the sheer volume of gender-stereotyped images might be entrenching outdated perceptions.
Vicious Cycle of AI and Bias
The problem extends to AI models, which are trained on vast repositories of online content, including stereotyped images. When users ask AI platforms like ChatGPT to visualize various professions, they often receive outputs that reflect existing biases. A request for images of “doctor” or “scientist,” for example, may yield predominantly white male figures, reinforcing societal stereotypes. Similarly, descriptors such as “successful” or “smart” also skew heavily towards images of white men, reflecting the biases embedded in the data used to train these systems.
The study’s authors warn that this cycle could worsen as AI tools continue to rely on biased online content. “The rise of images in popular internet culture may come at a critical social cost,” they write, noting that these biases not only influence AI outputs but also shape user perceptions. The more biased imagery we encounter, the more normalized these stereotypes become, perpetuating a feedback loop of implicit bias.
Seeking Solutions and Reclaiming Visual Space
Amid growing concerns, experts point to several solutions to mitigate the spread of biased visual content. Technology companies bear much responsibility, though attempts to address the issue have sometimes led to overcorrections. Google’s AI tool Gemini, for instance, has been criticized for inserting diversity where it historically wouldn’t exist, sometimes producing historically inaccurate imagery. Yet, even with the best intentions, fixing ingrained biases remains a challenge for tech firms.
One approach recommended for individuals is to curate their social media feeds to follow diverse creators and photographers from around the world. Another option is the “digital detox,” as outlined in art entrepreneur Marine Tanguy’s The Visual Detox: How to Consume Media Without Letting It Consume You, which suggests limiting screen time and reclaiming time away from devices. Tanguy advocates setting daily app timers, deleting unused apps, and spending time outdoors to reduce reliance on screens.
Perhaps most importantly, experts stress the value of self-awareness in understanding how digital imagery influences our beliefs and perceptions. Unlike previous generations, modern users encounter a constant stream of images that subtly shape their worldviews. For much of human history, art and visual media were limited, yet today’s image-saturated environment is altering how we see others and ourselves, often without conscious realization.
As visual culture continues to expand online, recognizing these subtle influences may be crucial in building a more balanced and less biased digital world.
Technology
UK Considers Social Media Ban for Under-16s Amid Safety Concerns
The UK government is exploring a potential ban on social media for under-16s, according to Technology Secretary Peter Kyle. Speaking on BBC Radio 4’s Today programme, Kyle emphasized that safeguarding children online is a top priority, stating he would “do what it takes” to ensure their safety.
Kyle also announced plans for further research into the effects of technology, including social media and smartphones, on young people. He noted the lack of “firm, peer-reviewed evidence” on the matter and said such data would inform future decisions.
Online Safety Act Enforcement
The announcement coincides with Kyle’s “letter of strategic intent” to Ofcom, the UK’s communications regulator, which will soon gain new enforcement powers under the Online Safety Act (OSA). The OSA, set to take effect in 2024, requires tech companies to take greater responsibility for the content on their platforms, particularly to shield children from harmful material.
Kyle stressed the importance of assertive regulation, calling on Ofcom to fully utilize its authority under the Act. “I just want to make sure that Ofcom knows that government expects them to be used,” he said.
Under the OSA, social media and messaging platforms face steep fines—potentially in the billions—if they fail to comply. Some platforms have already introduced changes, such as Instagram’s new teen accounts and Roblox’s ban on young children messaging others.
Calls for Broader Action
The Molly Rose Foundation, a campaign group advocating for online safety, welcomed Kyle’s efforts but urged the government to strengthen the OSA. “The public and parents back an updated Act that embeds an overarching duty of care on tech firms,” the group posted on social media platform X, calling for swift action from the Prime Minister.
Legal experts have cautioned that banning social media for young people is only part of the solution. Iona Silverman, a lawyer at Freeths, described the measure as “a drop in an ocean-sized problem,” pointing out that teenagers may still find ways to access harmful content. She called for a broader cultural shift and more proactive legislation to address the issue.
Lessons from Australia
The UK’s deliberations come after Australia announced plans to ban social media for children under 16. When asked if the UK would adopt a similar policy, Kyle said, “Everything is on the table,” but stressed the need for evidence-based decisions.
Smartphone Use Under Scrutiny
The debate extends beyond social media to smartphone usage among young people. Parliament is reviewing a private member’s bill addressing digital safety for children, with input from the Healthcare Professionals for Safer Screens group. Founder and GP Rebecca Foljambe highlighted growing concerns among health professionals about smartphone overuse.
While the government has stopped short of banning smartphones in schools, it has issued guidelines to promote effective restrictions. Kyle previously stated that the “battle over phone use in schools had been won.”
Critics, however, continue to call for more decisive action to protect children in an increasingly digital world.
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