Sushi restaurateurs in Tokyo have spent a record sum of 207 million yen ($1.3 million, £1 million) for a bluefin tuna, making it the second-highest price ever paid at the prestigious New Year auction held at the Toyosu Fish Market.
Onodera Group, which placed the winning bid, purchased the tuna, which weighs a hefty 276 kg (608 lbs) and is roughly the size and weight of a motorbike. The fish was caught off the coast of Aomori, located in northern Japan.
Shinji Nagao, a representative of Onodera Group, shared the group’s excitement after securing the prized catch, saying that the tuna would be served at its Michelin-starred Ginza Onodera restaurants, as well as at Nadaman restaurants across the country. “The first tuna is something meant to bring in good fortune,” Nagao said, adding that he hoped customers would enjoy the meal and “have a wonderful year.”
Onodera Group has been the top bidder in the Ichiban Tuna auction for five consecutive years, with the latest purchase setting a new high for the group. Last year, the group paid 114 million yen for the winning tuna.
The highest auction price recorded since 1999 was 333.6 million yen, which was paid in 2019 for a slightly larger tuna weighing 278 kg. This record was set by sushi restaurant owner Kiyoshi Kimura, who is known as Japan’s “Tuna King.”
Toyosu Fish Market, which opened in 1935 and claims to be the largest fish market in the world, is renowned for its early-morning tuna auctions. The auction typically attracts high-end sushi restaurateurs and fishmongers who are eager to secure top-quality tuna to serve at their restaurants.
While the bluefin tuna dominated headlines, it was not the only prized catch at the auction. Hokkaido sea urchins also fetched a record-breaking 7 million yen, highlighting the market’s diverse offerings.
The annual auction is more than just a business event; it has become a symbol of Japanese culture, particularly in the world of sushi, where the first tuna of the year is seen as a good-luck charm for the coming months.