Nvidia CEO Jensen Huang revealed the company’s next-generation gaming chips and introduced groundbreaking AI models during his keynote at CES 2025 in Las Vegas. His address captivated a packed arena and set the stage for significant advancements in gaming and robotics.
The new family of gaming chips, which incorporates Nvidia’s Blackwell artificial intelligence (AI) technology, promises to deliver movie-quality graphics at unprecedented speeds. Huang announced that the chips, which will be priced between $549 (£438) and $1,999, are twice as fast as their predecessors. This performance boost is expected to revolutionize the gaming experience, offering stunning visuals and lifelike details in real time.
A major highlight of Huang’s presentation was the unveiling of Cosmos, an AI model designed to generate video for training robots and self-driving cars. Unlike current methods, Cosmos can produce synthetic training data at a fraction of the cost, enabling machines to better understand and interact with the physical world.
Users will be able to input text descriptions into Cosmos, which will then generate video simulations that adhere to the laws of physics. Huang emphasized that this innovation is just the beginning, predicting that it will accelerate breakthroughs in general robotics. “The ChatGPT moment for general robotics is just around the corner,” he said, noting that while more data is needed, rapid advancements are on the horizon.
During the keynote, Huang also demonstrated the new gaming chips in action, showcasing highly detailed graphics featuring dynamic textures and movements. The real-time performance impressed attendees, including Gary Yang, a graduate student in robotics at the California Institute of Technology, who remarked, “Previously, we’d think of these graphics as pre-rendered.”
Nvidia’s latest gaming chips will be available to consumers starting in late January. The company’s innovations were met with excitement, with Scott Epstein from tech start-up Agenovate AI commenting, “They are continuing to innovate.”
Huang’s address came ahead of CES’s official opening, which is expected to draw over 150,000 attendees and more than 4,500 exhibitors. Nvidia’s shares reached a new record high ahead of the keynote, reflecting investor optimism.
Founded in 1993, Nvidia initially made its mark with graphics processing units (GPUs) for gaming. Over the years, the company has become a leader in the AI chip market, with a market value exceeding $3 trillion. However, Nvidia faces increasing scrutiny from global regulators concerned about its growing dominance in the AI chip sector. The company revealed last year that it had been approached by antitrust watchdogs in the US, UK, EU, South Korea, and China.
