Apple has agreed to pay $95 million to settle a lawsuit accusing the tech giant of secretly listening to users through its virtual assistant, Siri. The settlement, which was reached in a preliminary agreement, comes after claims that Apple eavesdropped on users’ conversations and shared voice recordings with advertisers.
The lawsuit alleges that Siri was activated without users’ consent, even when the wake phrase “Hey, Siri” was not used. The claimants also argue that Apple’s failure to delete these recordings led to them being shared with advertisers, who used the data to target users with personalized ads.
Although Apple has not admitted to any wrongdoing, the company has stated in court filings that it denies the allegations that it recorded or disclosed conversations without consent. Additionally, Apple claims it permanently deleted individual Siri audio recordings collected prior to October 2019.
The lead plaintiff in the case, Fumiko Lopez, alleges that both she and her daughter were recorded without their permission. They claim that after discussing products like Air Jordans, they began seeing targeted ads for those products.
The lawsuit is classified as a class action, meaning it is brought forward by a small group of individuals on behalf of a larger group of affected users. In this case, eligible US-based claimants could receive up to $20 per Siri-enabled device they owned between 2014 and 2019. Lawyers representing the claimants are expected to receive 30% of the settlement fee, amounting to nearly $30 million.
Apple’s decision to settle, despite denying any liability, allows the company to avoid the risks of a lengthy trial that could result in a higher payout. The settlement amount, while substantial, is less than the potential cost of a trial verdict, especially as Apple has continued to see strong financial performance. The company reported $94.9 billion in revenue for the three months ending September 2024.
This settlement adds to a growing list of class action lawsuits Apple has faced in recent years. In January 2024, Apple began paying out in a $500 million lawsuit over allegations of deliberately slowing down older iPhones. Earlier in March, it agreed to pay $490 million in a class action over its App Store practices in the UK. The company is also facing a class action from the consumer group Which?, accusing Apple of overcharging customers for its iCloud service.
The same law firm representing the claimants in the Siri case is also suing Google for similar allegations of eavesdropping through Google devices, with that case ongoing in the same California court.
