Indian Beauty Start-Up Sparks Controversy with Workplace Stress Campaign

Published

2 weeks ago

December 11, 2024

RTX

An Indian beauty service start-up, Yes Madam, has found itself at the center of a storm after an internal email went viral, raising questions about its ethics and marketing tactics. The email, which circulated on social media, informed employees that the company would be “parting ways” with individuals who had reported feeling stressed at work.

The email quickly caught the attention of social media users, sparking outrage and disbelief, with many criticizing the company for appearing to fire employees over workplace stress. However, Yes Madam later clarified on Tuesday that no employees had been terminated and that the email was part of a “planned effort to highlight the serious issue of workplace stress.”

While the company defended its intentions, the campaign has garnered mixed reactions. Some have praised Yes Madam for drawing attention to a critical issue, while others have accused the company of misleading the public and exploiting emotions for publicity. Many pointed out the irony that the campaign, controversial as it was, succeeded in propelling the relatively unknown brand into the spotlight.

One LinkedIn user remarked, “Free promotion done right, huh? Who needs a marketing budget when you have outrage as your social media manager?” The campaign, while successful in terms of visibility, has sparked debate about the ethics of using controversial tactics to attract attention.

Yes Madam is not the first start-up to stir controversy with bold marketing strategies. Last month, the founder of an Indian food delivery platform faced backlash after advertising a job opening for a “chief of staff” position, which would not be paid for a year. Instead, the candidate would have to donate two million rupees to the company’s non-profit initiative. The founder later claimed that over 10,000 people had applied for the position, but did not clarify if anyone was hired.

Earlier this year, a celebrity’s publicity stunt involving the fake announcement of her death to raise awareness for cervical cancer led to widespread outrage, particularly from those who had lost loved ones to the disease.

Marketing experts warn that while such campaigns may generate immediate attention, they do not guarantee long-term success or positive brand growth. Karthik Srinivasan, a branding consultant, argues that exaggeration can be an effective marketing strategy when it is clearly identifiable as such, but blatant lies or manipulative tactics can damage a brand’s reputation.

Srinivasan explained, “Brands need to understand the difference between exaggeration and telling a blatant lie. Telling a blatant lie has no place in ethical advertising.”

Marketing consultant Mayank Sehgal echoed this sentiment, emphasizing that ethical marketing practices should always be a priority. “While attention-grabbing tactics may work in the short term, they ultimately erode trust and damage brand reputation.”

In the case of Yes Madam, the controversial campaign has raised important questions about the balance between creative marketing and ethical responsibility, leaving the company to navigate the fallout from its bold, but divisive, approach.

Business

Spain’s Retail Sales Slow in November Despite Strong Third-Quarter Consumer Spending

Published

1 day ago

December 27, 2024

RTX

Spain’s year-on-year retail sales recorded a modest increase of 1% in November, according to data from the National Statistics Institute (INE), marking the slowest growth since June. The figure is a decline from October’s 3.4% rise and fell short of analysts’ expectations of a 2.8% increase.

Dampened November Sales

The slowdown in November was attributed to falling spending on both food and non-food items. Food spending growth decelerated to 1.5%, down from 2.2% in October, while spending on non-food products dropped sharply to 1.2%, compared to October’s 5.9% increase.

Month-on-month retail sales also declined, falling 0.6% in November after stagnating in October. Despite this dip, retail trade for the first 11 months of the year posted a 1.5% increase compared to the same period in 2023.

Robust Third-Quarter Performance

In contrast to the subdued November figures, Spain’s consumer goods spending showed strong performance in the third quarter of 2024. According to NIQ’s quarterly Retail Spending Barometer, spending on consumer goods rose 4.5% compared to Q3 2023. Durable and technological goods also saw a 4.2% uptick over the same period.

Antonio de Santos, retail vertical director at NIQ Spain, attributed the growth to price moderation in the fast-moving consumer goods (FMCG) market. “Nearly all sections of packaged and fresh products have shown positive growth in volume this year,” he stated on the company’s website. De Santos also highlighted rising household incomes, reduced mortgage expenses, and a strong employment market as key drivers of consumer spending.

Fernando Gómez, retail head of GfK Spain, noted unexpected growth in the technology and durables market during Q3, defying analysts’ predictions of a slowdown. He pointed to strong consumer interest in equipment, health, leisure, and cultural products, adding, “This indicates a promising outlook for a robust fourth quarter, barring unforeseen disruptions like the recent flooding disasters in southern Spain.”

Challenges for Retailers

While falling prices have benefited consumers, they have sparked concerns among retailers facing increased competition from Asian brands. These emerging competitors are gaining a foothold in Spain and the EU with broader product ranges at lower prices.

The rise of online shopping continues to challenge brick-and-mortar retailers, especially during the holiday season. This shift has forced traditional stores to adapt to changing consumer habits or risk losing market share.

Despite November’s softer retail sales, the overall market remains buoyed by a strong third quarter, offering a cautiously optimistic outlook for the months ahead.

Business

Eni Unveils €100 Million Supercomputer to Boost Energy Discovery and Decarbonisation Efforts

Published

2 days ago

December 26, 2024

RTX

Italian energy company Eni has unveiled one of the world’s most powerful supercomputers, the HPC6, marking a major leap in its oil and gas discovery capabilities and its commitment to decarbonisation and clean energy solutions.

With an estimated cost exceeding €100 million, the HPC6 is equipped with nearly 14,000 graphics processing units (GPUs). This cutting-edge system will handle complex artificial intelligence (AI) functions and perform highly sophisticated calculations, enabling Eni to process vast amounts of data with unprecedented speed and accuracy.

Revolutionising Energy Discovery

The HPC6 is expected to transform how Eni identifies and evaluates oil and gas reserves. By analysing data from drilling operations, seismic surveys, and reservoir simulations, the supercomputer can pinpoint oil and gas reservoirs with greater precision, assess deposit sizes, and recommend optimal drilling strategies.

Beyond discovery, the HPC6 will support critical functions such as well positioning, production forecasting, enhanced oil recovery, and advanced reservoir simulations. These capabilities promise to significantly improve the efficiency and sustainability of Eni’s exploration and production processes.

Accelerating Clean Energy and Decarbonisation

The supercomputer also plays a crucial role in Eni’s transition toward cleaner energy and decarbonisation. By harnessing its computational power, the company has already advanced fluid dynamics and geological studies for carbon storage, optimised industrial plant operations, and developed improved batteries.

Additionally, Eni has leveraged supercomputing to enhance its biofuel supply chain, making it more efficient and environmentally sustainable. The HPC6 will further aid in refining these initiatives, cementing Eni’s position at the forefront of technological innovation in the energy sector.

A Strategic Step Forward

Eni’s investment in the HPC6 underscores its strategic focus on integrating advanced technologies into its operations. As the energy sector faces increasing pressure to balance resource demands with environmental responsibility, such innovations are critical to maintaining competitiveness and achieving long-term sustainability goals.

The deployment of the HPC6 is also expected to bolster Eni’s ability to adapt to the evolving energy landscape. From accelerating the discovery of traditional energy sources to advancing clean energy projects, the supercomputer represents a pivotal tool in navigating the challenges of a rapidly changing industry.

Eni’s CEO described the HPC6 as “a game-changer for the energy sector,” highlighting its potential to drive both economic and environmental progress. With this launch, Eni reinforces its commitment to leveraging technology to address global energy challenges while advancing its decarbonisation objectives.

Business

European Stock Market Shines in 2024, Driven by Green Energy, Defence, and Technology

Published

2 days ago

December 26, 2024

RTX

The European stock market showcased remarkable stories of growth and resilience in 2024, as companies across sectors like green energy, defence, and technology capitalised on emerging opportunities. The year’s top-performing large-cap companies delivered stellar results, reflecting innovation and adaptability in the face of global challenges.

Top Performers of 2024

10. SAP SE
German software giant SAP SE saw a 71.56% year-to-date gain, propelled by robust growth in its cloud services. The company’s integration of generative AI and strategic acquisitions of AI startups cemented its leadership in enterprise software.

9. Leonardo S.p.A.
Italian defence firm Leonardo S.p.A. posted a 72.41% return, driven by heightened European defence spending. Record helicopter orders and growth in its cybersecurity division further boosted performance.

8. argenx SE
Belgian biotech argenx SE delivered a 76.01% return, thanks to the continued success of its autoimmune treatment, Vyvgart, alongside strong sales in major global markets and positive clinical trial outcomes for pipeline drugs.

7. NatWest Group
UK-based NatWest Group gained 82.22% as rising interest rates improved net interest margins. Cost-cutting measures and growth in mortgage lending also contributed to its strong performance.

6. Rolls-Royce Holdings
The aerospace giant achieved a 92.06% gain, benefitting from a resurgence in international travel and increased demand for wide-body aircraft engines. Operational streamlining and the reinstatement of dividends further bolstered investor confidence.

5. International Consolidated Airlines Group (IAG)
IAG, parent company of British Airways and Iberia, saw its stock rise by 94.52%, driven by surging passenger travel and improved profit margins through the adoption of fuel-efficient aircraft.

4. Rheinmetall AG
German defence contractor Rheinmetall AG posted a 115.89% gain, capitalising on increased NATO contracts and expanded ammunition production amid geopolitical conflicts.

3. UCB SA
Belgian biopharmaceutical firm UCB SA soared 140.05%, driven by FDA approval of a new neurological treatment and strong sales of immunology therapies. Promising late-stage trial results also buoyed investor sentiment.

2. Kongsberg Gruppen ASA
Norwegian defence and maritime leader Kongsberg Gruppen ASA delivered a 177.40% return, bolstered by record demand for missile systems and innovations in autonomous maritime technology.

1. Siemens Energy AG
Siemens Energy AG emerged as the year’s top performer with an extraordinary 326% gain. The company overcame wind turbine quality issues and secured record contracts in renewable energy and hydrogen projects, stabilising its financial position with government-backed guarantees.

Looking Ahead to 2025

While some top performers like Rolls-Royce and Leonardo have maintained momentum from 2023, the upcoming year brings new uncertainties. Challenges such as potential US trade tariffs under Donald Trump’s presidency, European Central Bank policy shifts, and prolonged geopolitical conflicts could reshape market dynamics.

Emerging opportunities in green energy, artificial intelligence, and defence technology are expected to define the next wave of winners. For investors, diversification and adaptability remain key strategies for navigating an evolving economic landscape.