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Ford to Cut 4,000 Jobs in Europe Amid Economic and EV Sales Struggles
Ford has announced plans to cut 4,000 jobs across Europe by the end of 2027, attributing the decision to increased competition, weaker-than-expected electric vehicle (EV) sales, and ongoing economic challenges. The cuts, which represent around 14% of the company’s European workforce, will predominantly affect Germany, where 3,000 positions will be eliminated, along with 800 jobs in the UK.
The company emphasized that the job reductions are part of a broader strategy to improve its competitiveness in the face of a rapidly changing automotive landscape. Discussions with unions are still ongoing, and a final decision on the cuts will be made once talks are concluded.
In addition to job cuts, Ford also plans to reduce working hours for employees at its Cologne plant in Germany, where it manufactures electric vehicles such as the Capri and Explorer. Dave Johnston, Ford’s European vice president for transformation and partnerships, explained, “It is critical to take difficult but decisive action to ensure Ford’s future competitiveness in Europe.”
The company cited the global auto industry’s ongoing transition to electrified mobility as a major factor in the restructuring. Ford’s statement acknowledged the particularly challenging environment in Europe, where automakers face stiff competition, economic headwinds, and a mismatch between stringent CO2 regulations and consumer demand for electric vehicles.
To adapt to these pressures, Ford has already cut back on vehicle production, focusing on models that generate the highest profit margins. The company is also adjusting to the new regulatory landscape, where European car manufacturers must sell more electric vehicles to meet stricter carbon dioxide emission limits by 2025. However, consumer interest in EVs has been slower than anticipated, partly due to rising costs and the withdrawal of government incentives for EV purchases in key markets like Germany.
Ford’s move follows similar actions by other automakers. General Motors recently announced 1,000 global job cuts, and Nissan revealed plans to eliminate 9,000 jobs and reduce its global production capacity by 20%. Volkswagen is also reportedly considering the closure of three plants in Germany, which could result in thousands of job losses.
The European Automobile Manufacturers’ Association has called for a faster review of the lower CO2 emission limits set for 2026, urging policymakers to reconsider the current pace of the transition to electric vehicles amid market challenges.
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Google Opposes DOJ’s Proposal to Sell Chrome, Warns of Harm to Consumers
Google has strongly opposed a proposal by the U.S. Department of Justice (DOJ) that could force the company to sell its popular Chrome browser, warning it would harm both consumers and businesses. The DOJ is expected to present this proposal to a judge on Wednesday, according to Bloomberg.
This latest development follows a ruling in August by Judge Amit Mehta, who concluded that Google holds a monopoly in online search. Since then, the court has been considering what actions or penalties to impose. While the DOJ has not yet commented publicly on the matter, Google has made it clear that it opposes the measure.
“The DOJ continues to push a radical agenda that goes far beyond the legal issues in this case,” said Lee-Anne Mulholland, Google’s executive. The company has also expressed concerns that the proposal could extend beyond Chrome, with reports suggesting that Google could be asked to implement new measures around its artificial intelligence (AI), Android operating system, and data usage.
Google argues that the government’s intervention would have a detrimental effect on the technology sector. “The government putting its thumb on the scale in these ways would harm consumers, developers, and American technological leadership at precisely the moment it is most needed,” Mulholland added.
Dominance in Browsers and Search
Chrome remains the world’s most widely used web browser, with market tracker Similarweb estimating its global market share at 64.61% in October. In addition, Google Search commands nearly 90% of the global search engine market, according to Statcounter. Chrome’s prominence is also tied to its integration with Google Search, which is the default engine on Chrome and many smartphone browsers, including Safari on iPhones.
Judge Mehta had previously noted that Google’s position as the default search engine in Chrome is “extremely valuable real estate.” He observed that while new competitors could theoretically bid for this default position, they would need to invest billions of dollars to compete effectively.
Break-up Concerns
The DOJ had initially considered remedies that could involve breaking up Google’s business or forcing the company to separate key services like Chrome, Android, and its app store, Google Play. These actions are intended to prevent Google from using its products to promote its search engine and related services. In its filing, the DOJ hinted at the possibility of breaking up Google to reduce its competitive advantage in the market.
Google, however, has rejected the idea of splitting off parts of its business, arguing that it would disrupt its business models, increase the cost of devices, and undermine its ability to compete with Apple’s iPhone and App Store. The company also warned that breaking up Chrome and Android would make it more difficult to keep these services secure.
Impact on Google’s Financials
Despite these regulatory challenges, Google’s financial performance remains strong. In its most recent quarterly earnings report, the company announced a 10% increase in revenues, reaching $65.9 billion, driven by its search and advertising businesses. CEO Sundar Pichai also highlighted the growing use of Google’s AI-driven search tools, which are now accessed by millions of users worldwide.
Investors are closely watching Google’s stock performance as the DOJ’s proposed remedies move forward, with many speculating that these regulatory actions could impact the company’s future growth.
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